OUR SERVICES
Real People. Quality Data. Actionable Insights.
Data-Driven Decisions help businesses succeed. PureData works in partnership with you to uncover the insights that lead to better, more informed decisions.
Research Design
Good research starts with the right question. We work with you to define your objectives, identify your audience, and design a questionnaire and methodology that will deliver reliable, robust and usable answers.
Data Collection
People are harder to reach than they used to be, and no single method reaches everyone. We combine online and phone surveying, adding intercept interviewing where needed, to make sure we hear from enough of the right people. This mixed-method approach lets us adapt to each audience and deliver a sample that reflects the demographic make-up of the people you serve.
Quantitative Research
Quantitative research is the core of what we do. From customer satisfaction and community surveys to tracking studies, we deliver robust results built on statistically representative samples, so you can measure what matters and monitor change over time with confidence.
Qualitative Research
When you need to understand the "why" behind the numbers, we draw on our own qualitative experience and a trusted network of specialist qualitative researchers. Interviews and focus groups add depth and context, either on their own or alongside a quantitative study
Insights & Reporting
Data only has value when it leads to a decision. We turn results into clear, practical insight, delivered through concise reports, charts and infographic summaries that tell you what the findings mean and what to do next.
QUANTITATIVE
How we collect data
Different audiences respond in different ways; so we use the method that reaches yours.
Telephone
We run outbound campaigns from our own database, purchased sample or your customer list, ensuring we achieve all survey quota.
Our callers are trained in best-practice interviewing, and we quality-check a selection of all completed responses.
Face to face
On the doorstep, at a set location or as a general intercept survey, we have the team to deliver across the motu.
Health and safety is a priority. Our skilled and branded interviewers use digital devices or paper instruments to collect quality data efficiently.
Online
Our cloud-based survey platform enables your question to be turned into an engaging, easy-to-use survey.
Send it by invite only, or reach a wider audience by email, SMS, QR code or open link.
QUALITATIVE
How we engage people
Need to hear from specific people or groups? We design, recruit, host or moderate, and report on your project.
Interviews, focus groups and charrettes
Our insight specialists work with you to define the question you need answered or the problem you need to solve.
We design the sample, methodology and discussion guides, run the in-depth interviews, focus groups or charrettes, and deliver a detailed report of the key insights.
Recruitment
Finding the right mix of participants is often the hardest part. Using your database, ours, and our networks, our recruiters leave no stone unturned.
We handle all booking logistics, manage unplanned attendances and administer any agreed incentives.
Central location testing
Testing a new product? We design, recruit, facilitate and report before you release to market, so you achieve the maximum return from day one.
Logistics
We take the hassle and stress out of your project by securing venues, catering, supplies and any other services needed for a successful project.
GET IN TOUCH
Let's start a conversation.
We are experts in designing, collecting, analysing and reporting on important projects.
