ABOUT US

Our Story - Our People

Experience You Can Trust. Value You Can See. PureData combines decades of industry experience with an independent, end-to-end approach, delivering reliable data and insights that fit your budget.

OUR STORY BEGINS

People-First Data Solutions & Insights

While PureData was created as a business in 2026, we are far from the new kids on the block. Our founding directors have decades of experience in the data collection, research and insights industry. We are passionate about making a difference and live and breathe the belief that the power of data has a real ability to change lives.

HIGH-QUALITY INSIGHTS, AT A FAIR COST

We understand the challenges organisations face in accessing high-quality data collection, research and insight services at an affordable price. We get it - budgets are limited. That was one of our drivers behind moving away from our existing roles and establishing PureData, says Steve, the company founder. Our mission is to deliver high quality quantitative and qualitative services at a competitive cost.

END-TO-END, PEOPLE FIRST

We are also proud to be one of the few complete end-to-end service providers. We don't outsource important tasks to third parties such as data collection. We employ our own face to face and telephone teams to complete all tasks and therefore can ensure we deliver high-quality outcomes on time, to specifications and to budget.

We pride ourselves on our professionalism and expertise, and are becoming a member of RANZ, the Research Association of New Zealand.

We are here to help so give us a call or use the contact form and let’s talk!

THE PEOPLE

Real people behind the insights.

DIRECTOR

Steve Wagner

Based in Christchurch, Steve created the PureData company to provide high quality yet affordable data collection, research and insight services across New Zealand. Steve has lived and breathed leadership and data collection for over 20 years with leadership roles at Stats NZ, other government agencies as well as leading research and insight agencies. Steve understands the nuances in collecting and reporting data that informs quality decision making. With a strong operational and analytical background, Steve has successfully worked with many businesses to deliver projects using telephone, face to face, paper, and online data modes within NZ as well as in the Pacific. Steve brings practical experience and an open ear to all research work. We will listen and work with you in partnership. In times of increasing budget pressures, businesses need an affordable but high-quality service - we are here to provide just that says Steve.

DIRECTOR - RESEARCH AND INSIGHTS

Josh Ryan

Currently based in Edinburgh and returning to NZ in 2027, Josh is a born and bred Kiwi and with Steve set up Puredata. Josh has worked in the NZ Market Research industry for a number of years. He holds a Master’s degree in Commerce from the University of Canterbury. With extensive experience managing diverse quantitative projects for clients across sectors, Josh brings a wealth of knowledge to the projects he delivers. He combines analytical prowess with a keen eye for detail, ensuring the accurate gathering and interpretation of data. He excels in designing and implementing robust research methodologies that empower organisations to make informed business decisions. With impeccable organisational skills and meticulous attention to detail, Josh guarantees flawless project execution and delivers actionable insights to his valued clients.

MARKETING MANAGER - DESIGNER

Kayla Bishell

Kayla is a recent graduate of the University of Canterbury, where she completed a Bachelor of Commerce majoring in Marketing with a minor in Te Reo Māori. As Marketing Manager at PureData, Kayla is responsible for developing and designing the company’s marketing and digital presence, including its website, as well as applying design skills across all projects and brand identity. When time permits she also works on the frontline conducting interviews, engaging directly with participants to gather valuable insights and data. Raised in Waitohi, Kayla brings a strong sense of community and a passion for connecting with people to her work. With a creative eye and a keen interest in understanding people, she combines her marketing knowledge with a thoughtful approach to design, communication, and research. Outside of work, she enjoys spending time with her whānau, painting landscapes, and playing sports, where she values teamwork and collaboration.

WIDER TEAM

Call Centre & Face to Face Interviewers | Insight Analysts

Behind every project is a team of experienced interviewers, research analysts and insight specialists. Our skilled interviewers engage with people and accurately record responses, and our analysts then turn those conversations into clear, reliable insights you can act on. Together, we make sure the people you want to hear from are heard properly.